My Two Cents: A Graphic Design Blog2023-04-05T08:20:21-05:00
  • Spartanburg Logo Design and Website Design

    What is a microsite?

    What is a microsite? I started creating microsites as a solution to an issue I was seeing in the small business community. Some clients just didn't need a full blown website. It might be because they were on a tight budget. Sometimes they just hadn't been in business very long and didn't have the content. [...]

  • Finding Your Brand’s Unique Advantage

    How do you find your brand's unique advantage? A while back, I read this article about finding the Three Mandates for Elevating Your Brand, by Mark Di Somma over at The Black Project. I immediately wanted to share the process with all the people and decided the best way to do that was to answer his questions myself. First, [...]

  • What should a logo design cost?

    How much should a logo design really cost? It’s a question I get asked and honestly, ask myself quite often. In reality, you can pay anywhere from $5 to millions on a logo. Understandably, people have a hard time understanding how agencies can charge tens of thousands of dollars or more for what might appear [...]

  • Cover page of Sozy brand style guide

    What is a Brand Style Guide and Why Do You Need One?

    When I first started out, I never created brand style guides for clients. I don't think my clients even knew what they were missing. Most of them didn't even know what a brand style guide was when I would ask if they'd be needing one with their new logo. Now, I know better. A brand [...]

  • SassyPants & Pastries Subscription website mockups

    5 Things I Need From You Before I Can Design Your Website

    Before I can design your website there are a few things I need from you. After all, no one can design a good website without the right information and resources. That’s why I ask for these four things before I can build your website. Completed Project Brief I have developed an in-depth Web Development Brief [...]

  • Two women in a creative consultation

    What does a creative consultant do?

    What will you get if you hire me as a creative consultant? Are you ready to make your business and skill set a priority? As a creative consultant / coach I do a lot of different things for my clients. Some is kind of rolled into existing projects. Other bits are stand alone services that [...]

  • Brave Play Spartanburg Logo Design

    4 Things I Need From You Before I Can Design Your Logo

    Let me tell you what I need from you in order to design your logo. Logo and brand development is not easy. In order to get it right I have an (almost) perfect process to get you where you want to be with your branding in just a couple of steps. Completed Brand Development Questionnaire [...]

  • design client homework

    My Design Client Homework

    Behind the Scenes: Client Homework What is client homework? Before I start work with a new client there’s a process of information gathering and research. Not only for myself, but for my client as well. In order to collect the information I need and get the client thinking about how best to stimulate the design [...]

  • Why I design websites on Wordpress

    Why I Use WordPress to Design Websites

    Why do I use Wordpress for website design? I began coding my own html websites in the early 2000s. I have watched the website design landscape change and shift over the last twenty years. As the trend shifted from purely coded websites to content management systems like Wordpress, Drupal and Joomla I saw an opportunity [...]

  • non-profit client uplift outreach center

    Working with non-profit organizations

    I love working with my non-profits. Over the last decade, I've worked with so many different kinds of clients. I've worked with financial agencies, creative agencies, small businesses and individuals. But, some of my favorites have been not-for-profit organizations. My experience has been that the smaller the organization, the more thrill I get out of [...]

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A collection of articles and ramblings about graphic design, branding, DIY marketing, running a business and other stuff.

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