So, what’ll it be?

What is a microsite?
What is a microsite? I started creating microsites as a solution to an issue I was seeing in the small business community. Some clients just didn't need a full blown website. It might be because they were on a tight budget. Sometimes they just hadn't been in business very long and didn't have the content. [...]
Finding Your Brand’s Unique Advantage
How do you find your brand's unique advantage? A while back, I read this article about finding the Three Mandates for Elevating Your Brand, by Mark Di Somma over at The Black Project. I immediately wanted to share the process with all the people and decided the best way to do that was to answer his questions myself. First, [...]
What should a logo design cost?
How much should a logo design really cost? It’s a question I get asked and honestly, ask myself quite often. In reality, you can pay anywhere from $5 to millions on a logo. Understandably, people have a hard time understanding how agencies can charge tens of thousands of dollars or more for what might appear [...]
What is a Brand Style Guide and Why Do You Need One?
When I first started out, I never created brand style guides for clients. I don't think my clients even knew what they were missing. Most of them didn't even know what a brand style guide was when I would ask if they'd be needing one with their new logo. Now, I know better. A brand [...]
5 Things I Need From You Before I Can Design Your Website
Before I can design your website there are a few things I need from you. After all, no one can design a good website without the right information and resources. That’s why I ask for these four things before I can build your website. Completed Project Brief I have developed an in-depth Web Development Brief [...]
What does a creative consultant do?
What will you get if you hire me as a creative consultant? Are you ready to make your business and skill set a priority? As a creative consultant / coach I do a lot of different things for my clients. Some is kind of rolled into existing projects. Other bits are stand alone services that [...]
4 Things I Need From You Before I Can Design Your Logo
Let me tell you what I need from you in order to design your logo. Logo and brand development is not easy. In order to get it right I have an (almost) perfect process to get you where you want to be with your branding in just a couple of steps. Completed Brand Development Questionnaire [...]
My Design Client Homework
Behind the Scenes: Client Homework What is client homework? Before I start work with a new client there’s a process of information gathering and research. Not only for myself, but for my client as well. In order to collect the information I need and get the client thinking about how best to stimulate the design [...]
Why I Use WordPress to Design Websites
Why do I use Wordpress for website design? I began coding my own html websites in the early 2000s. I have watched the website design landscape change and shift over the last twenty years. As the trend shifted from purely coded websites to content management systems like Wordpress, Drupal and Joomla I saw an opportunity [...]
Working with non-profit organizations
I love working with my non-profits. Over the last decade, I've worked with so many different kinds of clients. I've worked with financial agencies, creative agencies, small businesses and individuals. But, some of my favorites have been not-for-profit organizations. My experience has been that the smaller the organization, the more thrill I get out of [...]

My Two Cents …

A collection of articles and ramblings about graphic design, branding, DIY marketing, running a business and other stuff.

Email Marketing the Right Way to Boost Your Brand

Email Marketing the Right Way to Boost Your Brand

Email marketing is more relevant than ever in building and maintaining your brand's identity. It's an invaluable complimentary tool to social media, [...]

Overcoming Impostor Syndrome: Real-Life Strategies

Overcoming Impostor Syndrome: Real-Life Strategies

I don't know about you, but all of these influencers on social media with their products and courses on how to look [...]

Working with an SEO consultant for sustained online growth

Working with an SEO consultant for sustained online growth

In 2023 it’s not enough to have a really pretty website or a great product. You still need to get noticed in [...]

Using Adobe Illustrator image trace tool to vectorize my kawaii wine coloring page

Using Adobe Illustrator image trace tool to vectorize my kawaii wine coloring page

Obviously, we always draw our coloring pages by hand first. This process is a lot like my logo design process. Sketch, scan, [...]

What is a microsite?

What is a microsite?

What is a microsite? I started creating microsites as a solution to an issue I was seeing in the small business community. [...]

How do I measure success as a solopreneur?

How do I measure success as a solopreneur?

How I measure success as a solopreneur has evolved a bit over the last 15 years. I've been running this solopreneur gig [...]

So, what’ll it be?

What is a microsite?

Finding Your Brand’s Unique Advantage

What should a logo design cost?

What is a Brand Style Guide and Why Do You Need One?

5 Things I Need From You Before I Can Design Your Website

What does a creative consultant do?

4 Things I Need From You Before I Can Design Your Logo

My Design Client Homework

Why I Use WordPress to Design Websites

Working with non-profit organizations

My Two Cents …

A collection of articles and ramblings about graphic design, branding, DIY marketing, running a business and other stuff.

Email Marketing the Right Way to Boost Your Brand

Email Marketing the Right Way to Boost Your Brand

Overcoming Impostor Syndrome: Real-Life Strategies

Overcoming Impostor Syndrome: Real-Life Strategies

Working with an SEO consultant for sustained online growth

Working with an SEO consultant for sustained online growth

Using Adobe Illustrator image trace tool to vectorize my kawaii wine coloring page

Using Adobe Illustrator image trace tool to vectorize my kawaii wine coloring page

What is a microsite?

What is a microsite?

How do I measure success as a solopreneur?

How do I measure success as a solopreneur?

Sign Up for Email

Article Categories

More Good Stuff

My Work