Customer Retention Strategy
How to engage past and existing customers to retain a strong customer base. Customer retention affects every single brand. I don’t care who you are or what you’re selling. If ...
My Logo Design Process
Every designer’s logo design process is a little different. Some of us like to start with a pencil and paper. Others jump right into their favorite app to start brain ...
Personal Branding vs. Business Branding: Which is right for you?
What is the difference between personal branding vs. business branding? I get asked this a lot. We might take for granted that folks just understand the difference, but the truth ...
Hiring a Professional Designer is an Investment in Your Brand
Hiring a professional designer could be the most important investment you make in your brand. I’m not just saying that because I am a professional designer, either. I have seen ...
Email Marketing to Boost Your Brand
Email marketing to boost your brand is as relevant as ever. It's an invaluable complimentary tool to social media, website content, messaging apps and UGC. When done right, email marketing ...
A short history of branding
Ever wonder why we call it "branding". The history of branding dates back thousands of years and has evolved significantly over time. See if this short history of branding gives ...
Nine pieces of brand storytelling lore
Your brand tells your story by creating a cohesive and compelling narrative that connects with its target audience on an emotional level. This narrative is conveyed through various elements and ...
Custom Photography to Enhance Your Brand: A Game-Changer for Customer Engagement
Using custom photography to enhance your brand will be a game changer for boosting customer engagement! Stock photos have become the default for businesses. Especially those of us that are ...
Website Overhaul for Western Mass Women Magazine
An adventure in a website overhaul for an online magazine. A website overhaul for an online magazine can be a daunting and horrible task. Reorganizing content and wading through ...
Finding Your Brand’s Unique Advantage
How do you find your brand's unique advantage? A while back, I read this article about finding the Three Mandates for Elevating Your Brand, by Mark Di Somma over at The Black Project. I ...