A short history of branding
Ever wonder why we call it "branding". The history of branding dates back thousands of years and has evolved significantly over time. See if this short history of branding gives you any clues to [...]
Nine pieces of brand storytelling lore
Your brand tells your story by creating a cohesive and compelling narrative that connects with its target audience on an emotional level. This narrative is conveyed through various elements and touchpoints that together form [...]
Custom Photography to Enhance Your Brand: A Game-Changer for Customer Engagement
Using custom photography to enhance your brand will be a game changer for boosting customer engagement! Stock photos have become the default for businesses. Especially those of us that are small and have a [...]
Website Overhaul for Western Mass Women Magazine
An adventure in a website overhaul for an online magazine. A website overhaul for an online magazine can be a daunting and horrible task. Reorganizing content and wading through the muck of someone [...]
Finding Your Brand’s Unique Advantage
How do you find your brand's unique advantage? A while back, I read this article about finding the Three Mandates for Elevating Your Brand, by Mark Di Somma over at The Black Project. I immediately wanted to share [...]
Who Are Your Customers?
"Who Are Your Customers?" Seth Godin asked this question in this blog entry. Spoiler, it is not "Who ever pays me money." I thought I would share my answers to Seth's questions and give you [...]
Creating Customer Avatars to Improve Your Brand Messaging.
Invest in your audience by creating customer avatars. What is a customer avatar? Why should I create them and how do I use them? I invest a lot of time into my audience and [...]
What is a Brand Style Guide and Why Do You Need One?
When I first started out, I never created brand style guides for clients. I don't think my clients even knew what they were missing. Most of them didn't even know what a brand style [...]
4 Things I Need From You Before I Can Design Your Logo
Let me tell you what I need from you in order to design your logo. Logo and brand development is not easy. In order to get it right I have an (almost) perfect process [...]
9 Places to Use Your New Logo Design
What do I do with my new logo design? So, you have this really great new logo design. You spent a pretty penny on it and now you’re wondering … “What the heck do [...]
