What is a microsite?
What is a microsite? I started creating microsites as a solution to an issue I was seeing in the small business community. Some clients just didn't need a full blown website. It might be [...]
Finding Your Brand’s Unique Advantage
How do you find your brand's unique advantage? A while back, I read this article about finding the Three Mandates for Elevating Your Brand, by Mark Di Somma over at The Black Project. I immediately wanted to share [...]
What should a logo design cost?
How much should a logo design really cost? It’s a question I get asked and honestly, ask myself quite often. In reality, you can pay anywhere from $5 to millions on a logo. Understandably, [...]
What is a Brand Style Guide and Why Do You Need One?
When I first started out, I never created brand style guides for clients. I don't think my clients even knew what they were missing. Most of them didn't even know what a brand style [...]
5 Things I Need From You Before I Can Design Your Website
Before I can design your website there are a few things I need from you. After all, no one can design a good website without the right information and resources. That’s why I ask [...]
What does a creative consultant do?
What will you get if you hire me as a creative consultant? Are you ready to make your business and skill set a priority? As a creative consultant / coach I do a lot [...]
4 Things I Need From You Before I Can Design Your Logo
Let me tell you what I need from you in order to design your logo. Logo and brand development is not easy. In order to get it right I have an (almost) perfect process [...]
My Design Client Homework
Behind the Scenes: Client Homework What is client homework? Before I start work with a new client there’s a process of information gathering and research. Not only for myself, but for my client as [...]
Why I Use WordPress to Design Websites
Why do I use Wordpress for website design? I began coding my own html websites in the early 2000s. I have watched the website design landscape change and shift over the last twenty years. [...]
Working with non-profit organizations
I love working with my non-profits. Over the last decade, I've worked with so many different kinds of clients. I've worked with financial agencies, creative agencies, small businesses and individuals. But, some of my [...]