Plan your marketing in three steps
Three steps to help you plan your marketing. Owning a business and being the one to plan your marketing is very stressful. I am not a strategic person who is ...
Brand Photography Increases Conversions Over Stock Photos
Why investing in brand photography increases conversions over stock photos. Can investing in authentic brand photography really increase your conversion rates three-fold? At the very least, you will improve your ...
AI branding vs. human touch: Finding the heart of branding
Ads for AI branding have been weaseling their way into my social feeds. I’m not really sure what the selling point is other than it sounding cutting edge and cool. ...
What you can learn about a brand by looking at their customers
Can you learn about a brand by looking at their customers? I believe you can. Some brands are casting a wide net, everyone is invited to the party as long ...
How I Choose My Clients as a Freelancer
As an independent contractor, the best part of my job is getting to choose projects that I love. Although, as part of the LGBTQ community and as a human who ...
Customer Retention Strategy
How to engage past and existing customers to retain a strong customer base. Customer retention affects every single brand. I don’t care who you are or what you’re selling. If ...
The Environmental Impact of AI
What is the real-life environmental impact of AI? The environmental impact of AI is becoming more apparent as use of the technology becomes more and more commonplace in our lives. ...
Hiring a Professional Designer is an Investment in Your Brand
Hiring a professional designer could be the most important investment you make in your brand. I’m not just saying that because I am a professional designer, either. I have seen ...
Overcoming Impostor Syndrome: Real-Life Strategies
I don't know about you, but all of these influencers on social media with their products and courses on how to look younger, be thinner, work smarter, be better ... ...
How do I measure success as a solopreneur?
How I measure success as a solopreneur has evolved a bit over the last 15 years. I've been running this solopreneur gig for more than 15 years now. Take a ...
