Logo & Brand Design
Your logo is your first and final brand impression, but not the entire identity. We’ll delve into your logo, voice, messaging, and personality. Even if they forget your logo, they will remember how your brand made them feel.
Anatomy of a Brand
Visual Branding
What do they see?
Your website’s colors, logo, and visual elements shape how customers perceive your business, instantly conveying a feeling. You have the power to control that impression.
Brand Voice
What do they hear?
Brands, like people, possess a distinct voice. Your audience interprets your brand’s personality through your messaging tone—is it warm and reliable, energetic and helpful, or apathetic and bland?
Brand Personality
How do they feel?
Assemble your brand elements—logo, colors, messaging, website—and your brand gains a distinct personality. Its impact on your audience is significant. Take control; ensure a positive, caring impression.
Branding since 2000
I began my journey into branding over 20 years ago. Since then I’ve created dozens of brands and helped even more better define their brand personality.
Affordable Professional Logo Design
Logo and branding costs can be a gray area, but I believe in transparency. I share my pricing upfront, emphasizing honesty about what I offer. Tailoring packages to your needs is my specialty, and you get a sweet discount when bundling more services!
Just Good Logo Design
- Basic Logo Brief
- Three initial designs
- Three revisions to chosen design
- Final artwork in a 2-3 variations
Big Brand Package
- Standard Branding Brief
- 3-6 initial designs
- Three revisions to chosen design
- Final artwork in more variations
Brand Anatomy Package
- Expanded Branding Brief
- 3-6 initial designs
- Three revisions to chosen design
- Final art in lots more variations
Just need to freshen up a bit?
Sometimes you don’t need a new logo from scratch. I have options for vectorizing your logo or freshening up the logo you love, but maybe needs a makeover.
Logo Vectorization
I'll vectorize your existing logo to be scalable and deliver it as an EPS and PDF for your printer.Logo Vectorization
Starts at
$195
You can learn more about vector graphics and why your logo needs to be one here.
Logo Refresh
We'll evaluate your existing logo and decide how we can clean it up and update it to better reflect where your brand is now.Logo Refresh
Starts at
$325
Already love your logo & branding?
Here are some things you might want to add-on to make it even more awesome.
Let’s talk about what you get.
I try to keep my logo and branding packages as simple and painless as possible. We can have as many consults (phone, email, in person) as you need to get this done. Communication is key. Here’s my process.
- Complete the Creative Brief
- Pay your deposit
- I send your initial concepts within a week
- You pick one and we start a round of three revisions
- You can purchase more revisions if you like
- You approve your logo
- I prep files and create your guide
- I send a big ol’ ZIP package with all the goodies
- Pay your final balance
- Start using your fancy new logo on ALL of the things
Our branding journey begins with a thorough discovery process through a branding questionnaire, capturing crucial information for your logo package. After you submit the brief, I conduct research and provide preliminary concepts for your input. Once a concept is chosen, you’ll receive a fully optimized logo ready for web and print, accompanied by a Brand Guide for consistent brand management. Optionally, the Customer Avatar Workbook is a DIY piece that enhances the process by helping you envision your target audience. This comprehensive approach ensures a seamless and impactful brand presence across various platforms and mediums.
Mini brand guide for C'est la Vie: The Magazine
