Project Description

Macramé & Mimosas

Logo design
Brand development
WordPress website design
Etsy shop
Product photography
MailChimp email marketing
Social media imagery
Brand messaging

This is my second brand and I developed everything from the brand name, logo and messaging to the product photography for my Etsy shop, content for social media, and email marketing. I am also responsible for the concept, design and creation of new pieces, price analysis, marketing strategy, customer service … all of the things.

More about the project and client.

I won’t go on too much about this because it’s my “other” brand. I started macrame in 2020 in response to losing about half of my clients and having to teach my daughter at home. I had a lot of time on my hands. I made several pieces and quickly realized that I couldn’t hang 50+ pieces of macrame in my house. So the Etsy shop was born and since then I’ve been running two little businesses out of my home studio for the last two years. And I’m exhausted!

You can find the website at MacrameandMimosas.com and the Etsy shop is here.