PFLAG Spartanburg Brand Development
PFLAG is a nationwide organization who’s mission it is to provide support to family members of the LGBTQ+ community. By providing resources and support, they increase the odds that families will accept and continue to support their LGBTQ+ loved ones. Each year, millions of LGBTQ+ individuals are alienated by family members who don’t have the support in their communities to learn about and accept their loved ones.
Our local PFLAG chapter was sharing a website with another chapter. To be brutally honest, the website was not great. The information scattered, the user experience was way less than optimal, information and links were outdated and the website was not optimized to be responsive across devices (mobile friendly). Along with a recent change in leadership, came my chance to finally get to contribute to this organization in a meaningful way.
My first project was a flyer for the organization’s scholarship program. Prior to my involvement, the organization hadn’t invested much in a brand. The national chapter of PFLAG provided a logo, but little else in the way of brand guidelines. So, all of the other chapters are just sorting of shooting in the dark and some are not doing a great job because they don’t understand branding. I set out to define a brand with this first piece and carried it over into other concepts and designs.
After the initial project, I designed and developed an entirely new site on the WordPress platform using the Avada page builder. The website has since become a hub for resources, information and contacts important to our community. The website is used to share medical and support services specific to the LGBTQ+ community as well as a place to support PFLAG Spartanburg through donations. You can find information on joining meetings, their scholarship fund, membership and current human rights issues that the organization is involved in.