PFLAG Spartanburg
Website design
WordPress development
Print design
Email marketing
Social media posts
Promotional photography
Apparel design
Final deliverables included high resolution digital print files and files prepped for screen printer, WordPress website with on-going website maintenance, social media graphics and promotional photography.
More about the project and client.
PFLAG Spartanburg Brand Development
PFLAG is a nationwide organization who’s mission it is to provide support to family members of the LGBTQ+ community. By providing resources and support, they increase the odds that families will accept and continue to support their LGBTQ+ loved ones. Each year, millions of LGBTQ+ individuals are alienated by family members who don’t have the support in their communities to learn about and accept their loved ones.
Our local PFLAG chapter was sharing a website with another chapter. To be brutally honest, the website was not great. The information scattered, the user experience was way less than optimal, information and links were outdated and the website was not optimized to be responsive across devices (mobile friendly). Along with a recent change in leadership, came my chance to finally get to contribute to this organization in a meaningful way.
My first project was a flyer for the organization’s scholarship program. Prior to my involvement, the organization hadn’t invested much in a brand. The national chapter of PFLAG provided a logo, but little else in the way of brand guidelines. So, all of the other chapters are just sorting of shooting in the dark and some are not doing a great job because they don’t understand branding. I set out to define a brand with this first piece and carried it over into other concepts and designs.
After the initial project, I designed and developed an entirely new site on the WordPress platform using the Avada page builder. The website has since become a hub for resources, information and contacts important to our community. The website is used to share medical and support services specific to the LGBTQ+ community as well as a place to support PFLAG Spartanburg through donations. You can find information on joining meetings, their scholarship fund, membership and current human rights issues that the organization is involved in.
The third project we worked on was the design of new t-shirts for the 2018 Greenville PRIDE rally. The minimalist design uses the organization’s core values as a proclamation: LISTEN. SHARE. LEARN. ACT.
I enjoy working with this organization so much. I’m honored that they came to me to help them focus their brand and their marketing.
Why is this organization important to me?
I feel like it’s important to share my connection with this organization. I love all of my NFP clients and each one is important to me for a different reason. This one is extra special though. Not only do I identify as “queer”, but half of my siblings, their children, and even one of my own children fall somewhere within that LGBTQ+ spectrum. This is how I came to understand the huge significance of this organization. Helping family members love and accept these individuals reduces the rate of suicide, homelessness and mental illness among the LGBTQ+ community.
