Roll-in Cuban Food Truck

Logo / brand design
Vinyl graphics
Brand concept

Final deliverables included high resolution digital artwork, and brand concept imagery.

More about the project and client.

Brand design on the move!

This extra fun logo and truck graphic for a new food truck will always be one of my favorite logo design projects. Roll-in Cuban specializes in Cuban sandwiches … in a food truck! These have become super popular and I can totally understand why.

I used a super fun color palette inspired by the bright, festive colors you’d see in Havana, Cuba. They wanted the local culture and flavor incorporated into the branding. I added the pin striping to the logo type, inspired of course by the beautiful classic cars you’ll see driving through Havana. I also created a larger graphic that incorporates the Havana skyline, palms and a purple classic car. I didn’t forget about the dancing and musical influences either. This was super fun to work on and I love seeing this stuff come to life. I can hardly wait to catch them rolling through town so I can try some of their food!