Macrame & Mimosas Logo Design, Branding, Product Photography and Website Design
Branding
Logo design
Product photography
Etsy shop management
Website design
WordPress development
Deliverables for the Macrame & Mimosas logo design, website design and photography project included multiple versions of a new logo design and color palette to be used across various mediums.
I designed business cards, flyers and other print material to use in marketing the brand.
I designed a robust website where the brand was promoted, events were shared and eventually ecommerce was added.
I produced all of the product photography for the handmade products.
More about the project and client.
Macrame & Mimosas is my second brand and I developed everything from the brand name, logo and messaging to the product photography for my Etsy shop, content for social media, and email marketing. I am also responsible for the concept, design and creation of new pieces, price analysis, marketing strategy, customer service … all of the things.
I started macrame in 2020 in response to losing about half of my clients and having to teach my daughter at home. I had a lot of time on my hands. I made several pieces and quickly realized that I couldn’t hang 50+ pieces of macrame in my house. So the Etsy shop was born and since then I’ve been running two little businesses out of my home studio for the last two years. And I’m exhausted!
You can find the website at MacrameandMimosas.com.