Logo Design is
One Step in Your
Branding Journey.

The first and last thing people are going to think of when they talk about your brand is likely your logo. It’s not your whole brand, though. We’ll start with your logo, but let’s also dig into the rest of your brand’s anatomy. It’s voice, messaging and personality. If they don’t remember your logo, they WILL remember how your brand made them feel.

Anatomy of a Brand

Visual Branding

What do they see?

From the colors you use in your web site to the symbolism and form of your logo, every element of what your audience sees is important. Your visual branding will immediately give potential customers a feeling about your business. What kind of feeling is up to you.

Brand Voice

What do they hear?

Just like each human, brands have a voice of their own. How your audience interprets your brand’s personality depends on how your messaging sounds. Is it warm and reliable, energetic and helpful or apathetic and bland?

Brand Personality

How do they feel?

It might sound strange to you now, but when you combine all of your brand elements (logo, color palette, messaging, website …) your brand will develop a personality all its own. With or without your help. How will it make your audience feel about it? Will they feel cared for or will they be put off. You want to be the one in control.

Branding since 2000

I began my journey into branding over 20 years ago. Since then I’ve created dozens of brands and helped even more better define their brand personality.

Affordable Professional Logo Design

What a logo and branding package costs is often debated and not cut and dry. I strive for transparency and honesty, so I share my pricing up front so you know exactly what I’m about.

We can even build a custom package to suit your specific needs! I apply a cute little discount when you package more than two services. So book the logo, add on a Brand Anatomy Guide, let me create some branded photography that we can build an awesome website with and order you some print that you can put your new brand ALL over!

Just Good Logo Design

  • Creative brief
  • Three initial designs
  • Three revisions to chosen design
  • Final artwork in lots of variations
  • Basic logo guide

Big Brand Package

  • Creative brief
  • Three initial designs
  • Three revisions to chosen design
  • Final artwork in lots of variations
  • Big Brand Guide

Brand Anatomy Package

  • Expanded creative brief
  • Three initial designs
  • Three revisions to chosen design
  • Final artwork in lots of variations
  • Complete Brand Anatomy Guide

Just need to freshen up a bit?

Sometimes you don’t need a new logo from scratch. I have options for vectorizing that logo you created on Canva or freshening up the logo you love, but maybe needs a makeover.

Logo Vectorization

I'll vectorize your existing logo to be scalable and deliver it as an EPS and PDF for your printer.

Logo Vectorization

Starts at


You can learn more about vector graphics and why your logo needs to be one here.

Logo Refresh

We'll evaluate your existing logo and decide how we can clean it up and update it to better reflect where your brand is now.

Logo Refresh

Starts at


Brand add-ons

  • Logo Guide $130

  • Big Brand Guide $260

  • Brand Anatomy $390

  • Boss Headshot Session $195

  • Branded Photo Session $260

  • Print Design Starting at $260/pc

Let’s talk about what you get.

I try to keep my logo and branding packages as simple and painless as possible. We can have as many consults (phone, email, in person) as you need to get this done. Communication is key.

  • Complete the Creative Brief
  • Pay your deposit
  • I send three initial concepts within a week
  • You pick one and we start a round of three revisions
  • You can purchase more revisions if you like
  • You approve your logo
  • I prep files and create your Brand Guide
  • I send a big ol’ ZIP package with all the goodies
  • Pay your final balance
  • Start using your fancy new logo on ALL of the things

We always start branding with some discovery. You will complete a Creative Brief to help get all of the important info onto paper, so to speak. You may already have some of this in the form of a business plan. Some of it you will likely have to think a bit harder about. This will be submitted to me (you should keep a copy too) and I will use your answers to design your logo, create brand messaging and define other visual brand elements.

I do research based on the answers in your brief and start concepting. You might get some preliminary sketches from me to make sure we’re headed down the right road. I send you your initial concepts to choose one from and we start perfecting it!

When all is said and done, you will walk away with a new logo in various formats and color spaces. It will be scalable and optimized for web and print applications. Your design will be ready to use “out of the box”. With standard logo packages you will also receive a neat little document called a Brand Guide that will contain stuff like proper usage of your logo, color values for print and screen applications, font names, sample brand messaging and sample imagery. This is an invaluable document when you have multiple people working on your brand management. Distribute it to anyone working on your social media, printing, website, etc.

PRO TIP: Another piece of the process is the Customer Avatar Workbook. This is just for you and totally optional. Some of my clients find it really helpful to imagine who they are serving. These can be just as fun as they are useful.

mini brand guide

Mini brand guide for C'est la Vie: The Magazine