The first and last thing people are going to think of when they talk about your brand is likely your logo. It’s not the whole brand, but it is what will ultimately be the most memorable visual representation of your business and its values.
Anatomy of a Brand
What do they see?
From the colors you use in your web site to the symbolism and form of your logo, every element of what your audience sees is important. Your visual branding will immediately give potential customers a feeling about your business. What kind of feeling is up to you.
What do they hear?
Just like each human, brands have a voice of their own. How your audience interprets your brand’s personality depends on how your messaging sounds. Is it warm and reliable, energetic and helpful or apathetic and bland?
How do they feel?
It might sound strange to you now, but when you combine all of your brand elements (logo, color palette, messaging, website …) your brand will develop a personality all its own. With or without your help. How will it make your audience feel about it? Will they feel cared for or will they be put off. You want to be the one in control.