Project Description

Crouch McWilliams Law Group, Thomas Crouch and Jameson McWilliams

WordPress development
Logo / brand design
Brand concepts

Final deliverables included responsive WordPress website, customized user manual, virtual one-on-one session on website maintenance and high resolution files of a new logo.

More about the project and client.

Real Estate Law Website & Logo Development

Thomas Crouch and Jameson McWilliams were just starting up their first real estate law practice in East Hampton and (by some miracle) found me. They had no brand, no address and no website. So, we started at the very beginning.

The duo wanted the logo to reflect something of the East Hampton lifestyle. We tried out ocean-y wave imagery, elegant sea birds and the always popular lighthouse. What we finally settled on was the iconic (if less obvious to me) imagery of the windmill. You see, the Hamptons are known for their wooden windmills dating back to the 1700s. The partners just knew that this was the imagery they wanted people to associate with their new brand and I think they are definitely onto something. It’s long lasting, stable and solid, just like those iconic windmills.

Now, a real estate law website may not sound like a particularly exciting project, but I think it’s a pretty sharp piece of branding if I do say so myself. The pair shared with me some beautiful photography of the region to feature throughout the website. Since the firm focuses on real estate law, it was important that we use relevant imagery that came straight out of East Hampton and the surrounding area. The combination of the branding and professional imagery really made this website stand out and I think it’s very modern and sleek while keeping with those more conservative values associated with law professionals.

With their own website, they own every article, image or other media they share there. The responsive website features drag and drop page builder, on page SEO a blog, Google maps to help clients find their new space, beautiful imagery, great professional head shots of the partners and top notch branding that will help them stand out from their competition. Along with that they get my super reliable hosting, WordPress manual and walkthrough where I show them how to maintain updates and backups.

Visit the website here.